The Wonderfully Weird World Of ‘Pete-Roleum and His Cousins’ (1939 Animated Short)

Video

This film was made to be shown in the Standard Oil exhibit at the 1939 New York World’s Fair. Showings were accompanied by narration delivered “live” that would match the pre-recorded narration in the film, so that the stage narrator would ask a question answered by the screen narrator, and vice versa.

Portions of this film are silent to permit an accompanying speaker to narrate some of the images.

IMDB

Synopsis: An oil drop named Pete takes the viewer on a wonderfully strange journey narrating the virtues and necessity of petroleum as his cousins entertain throughout.

Message: Modern civilization is only possible because of petroleum. Without it humanity is doomed to the barren ruins of a once great culture.

Memorable Quote: ‘Oil turns the wheels of industry! Cools and heats! Makes paradise on earth!’

Pete Roleum and His Cousins is a notable animated short for a number of reasons:

– The irony of leftist/progressive (and future blacklisted) Joseph Losey shilling for the ‘oil men’ and the petroleum industry as writer, director, and producer.

– The innovative puppetry and three-dimensional sets developed by Broadway designer Howard Bay.

– The idiosyncratic stop-motion animation work of Charley Bowers.

– The early use of technicolor in an animated film.

– And, the musical sequence featuring the song, Something to Sing About by Oscar Levant.

Surviving An A-Bomb Or An H-Bomb Blast – These Comics Show You How

Gallery

On August 29, 1949, the Soviet Union exploded its first atomic bomb. After the initial shock, President Truman and the United States government put the entire nation on high alert – the Cold War had begun. Americans began to question their own safety. During the 1950s the federal and state governments put a lot of effort into producing information that was intended not only to teach the public about emergency preparedness and survival, but also to assuage the fears and hopelessness associated with the thought of total annihilation.

Below are a few government publications that were printed in the 1950s as part of that propaganda campaign. They are available for complete viewing and download online – if you are interested in further viewing of any of them just click the title and you will be taken to either The Digital Comic Museum or The Government Comics Collection at the University of Nebraska-Lincoln web site.

First off, the icon of the atomic era – often thought of as somewhat laughable and naive by today’s standards, Bert The Turtle reassured children and adults alike that one could find protection in the event of an atomic blast.

Bert The Turtle Says Duck And Cover (1951)

Bert The Turtle Says Duck And Cover Civil Defense Pamplet

Bert The Turtle Says Duck And Cover Civil Defense Pamphlet

Bert The Turtle: And This Is Very Important

Bert The Turtle: The bomb might come without any warning!

Do It Instantly - Don't Stand And Look

Do It Instantly – Don’t Stand And Look. Duck And Cover!

Next is an adult oriented publication:

Many people believe that there is no defense against the atom bomb. Let us look in at a community meeting where Mr. Reed, a civil defense authority, is going to explain that there is a defense and will show us what to do in case of an atomic bomb attack.

If An ‘A’ Bomb Falls (1951)

Cover Illustration: If An A-Bomb Falls

Cover Illustration: If An A-Bomb Falls

A 1951 Lesson About Radioactivity

A 1951 Lesson About Radioactivity

Below is a publication geared at youth. It’s an overall emergency preparedness comic that deals with both natural and wartime disasters. It includes a crossword puzzle, a disaster quiz, and a glossary of ‘civil defense terms’ which mostly deal with the atomic bomb. The cover art features Li’l Abner and is signed Al Capp. It includes an extended dream sequence originating in a bomb shelter.

Operation Survival (c1957)

Cover: Operation Survival - Art By Al Capp (c1957)

Cover: Operation Survival – Art By Al Capp (c1957)

Operation Survival: Gloassary Of Terms

Operation Survival: Glossary Of Terms

And the last in this post – a pamphlet issued by the state of Maryland and endorsed by the then governor, Theodore R. McKeldin. This one discusses the civil defense procedures for surviving the power of the H-Bomb. Like the adult oriented, ‘If An A-Bomb Falls,’ this comic is meant to reassure the citizens that survival is indeed possible – it is intended for high-school age students.

The H-Bomb And You (1955)

Cover: The H-Bomb And You (1955)

Cover: The H-Bomb And You (1955)

Students are shown a film demonstrating the power of the H-Bomb.

Students are shown a film demonstrating the power of the H-Bomb. Johnny the student is impressed and questions any possibility of survival. The teacher goes on to reassure him that ‘…no matter how powerful a weapon seemed at first, ways were always found to offset the effects and survive.’

The Bottom Line: Get Used To The Threat Of War

And The Bottom Line: ‘…Get Used To The Threat Of War As A New Way Of Life.’

Some things never change.

Ed Talks To Johnny About The Atom

Image
Adventures Inside the Atom - 1948: Johnny poses inside a model of an atom as Ed looks on.

Adventures Inside the Atom – 1948: Johnny poses inside a model of an atom as Ed looks on.

This is the front cover of the General Electric Company’s Adventures in Science Series, Inside The Atom, published in 1948. George Roussos was the illustrator. In the early days of nuclear energy projects such as this were deployed by the government and private industry not only to inform, but also to put a friendly face on atomic power. In the case of Inside The Atom, children in particular were the targets of this propaganda project. The intent was twofold, to ease the fears associated with atomic power and, to encourage young people to become familiar with a technology that would require future technicians and scientists for implementation and research.

You can view the entire comic and read more details about it by visiting the most excellent website, Comic Book+ here. A special h/t goes out to Quiof Thrul at Facebook for this way cool find.

‘Atoms For Peace’ – ‘Emotional Management’ During The Cold War

Standard
Atoms For Peace

Atoms For Peace public awareness vehicle. Pic via Atomic Samba

‘Atoms for Peace’ was the title of a speech delivered by U.S. President Dwight D. Eisenhower to the UN General Assembly in New York City on December 8, 1953.

I feel impelled to speak today in a language that in a sense is new – one which I, who have spent so much of my life in the military profession, would have preferred never to use.

That new language is the language of atomic warfare.

The United States then launched an “Atoms for Peace” program that supplied equipment and information to schools, hospitals, and research institutions within the U.S. and throughout the world. The first nuclear reactors in Iran and Pakistan were built under the program by American Machine and Foundry.

The speech was part of a carefully orchestrated media campaign, called ‘Operation Candor’, to enlighten the American public on the risks and hopes of a nuclear future. It was a propaganda component of the Cold War strategy of containment. Eisenhower’s speech opened a media campaign that would last for years and that aimed at ’emotion management’, balancing fears of continuing nuclear armament with promises of peaceful use of uranium in future nuclear reactors. The speech was a tipping point for international focus on peaceful uses of atomic energy, even during the early stages of the Cold War. It has been argued that Eisenhower, with some influence from J. Robert Oppenheimer, was attempting to convey a spirit of comfort to a terrified world after the horror of Hiroshima and Nagasaki and of the nuclear tests of the early 1950s.

It presents an ostensible antithesis to brinkmanship, the international intrigue that subsequently kept the world at the edge of war.

via Wikipedia