Something Fascinating That Occurred At The 1934 Chicago World’s Fair

1939 Chicago World's Fair
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World's Fair 'A Century of Progress' - Chicago 1934, Illustration: (Sandor), A. Raymond Katz

World’s Fair ‘A Century of Progress’ – Chicago 1934, Illustration: (Sandor), A. Raymond Katz

In this famous poster for the 1934 Chicago World’s Fair, fan dancer and silent film star Sally Rand, one of the event’s star attractions, points the way to the fair. Rand simulated nudity in her act by wearing a body stocking. The street-sign-like device refers to the unique way the lights were turned on at the beginning of the fair: rays from the star Arcturus were collected at various observatories, focused on photoelectric cells, and converted to electricity. A rhythmic, luminous poster that exemplifies the Machine Age at its most kinetic. – International Poster Gallery

Emphasis added.

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Cellophane And ‘Tighty Whities’ – The Introduction Of Jockey Y-Fronts In 1935

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Models dressed in cellophane as bride and groom join to introduce Arthur Kneibler's 'Y-Underwear' for men in Chicago, 1935. (Photo from Man Magazine, July 1938)

Models dressed in cellophane as bride and groom join in Chicago to introduce designer Arthur Kneibler’s ‘Y-Front’ Underwear for men produced by Coopers Inc. (Kenosha, WI) in 1935. (Photo from Man Magazine, July 1938)

On January 19, 1935, during a blizzard, Coopers Inc. sold the world’s first briefs at the Marshall Field’s State Street store in downtown Chicago. Designed by an apparel engineer named Arthur Kneibler, briefs dispensed with leg sections and had a Y-shaped overlapping fly. The company dubbed the design the Jockey, since it offered a degree of support that had previously only been available from the jockstrap. Jockey briefs proved so popular that over 30,000 pairs were sold within three months of their introduction. Coopers, having renamed the company Jockey, sent its Mascul-liner plane to make special deliveries of masculine support briefs to retailers across the US. In 1938, when Jockeys were introduced in the UK, they sold at the rate of 3,000 a week.

Wikipedia