‘Neuro-Vegetative Imbalance’…? Have No Fear, A Serenity Drug Is Here

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In the 1930s French pharmaceutical company, Laboratoires Lobica, introduced the drug Sérénol. Sérénol was developed to treat ‘Neuro-Vegetative Imbalance’ – symptoms include: anxiety, emotionalism, nervous dyspepsia, etc.. From 1935-1940 Lobica ran a print advertising campaign to promote the serenity drug in medical journals and magazines. The theme was fear. Below are a few illustration details from the adverts – they’d have worked just fine in mystery/horror promotions as well.

Lobica Sérénol 1935

Lobica Sérénol 1935

Lobica Sérénol 1937

Lobica Sérénol 1937

Lobica Sérénol 1939

Lobica Sérénol 1939

Lobica Sérénol 1940

Lobica Sérénol 1940

Advertisements via Jerome Dubois collection.

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