Perhaps more than anyone else, Raymond Lowey was the man whose designs define mid-century America. From planes, trains, and automobiles, to the iconic corporate logos that resonate to this day – Lowey’s creations shaped the American cultural identity in the 20th century. Coronare Modestus Faust at Faustian urGe blog published the post below in 2011. While a lot of attention is given to the classic 1946 Albert Frey designed Loewy House in Palm Springs, CA, the last part of the post presents some of the industrial and graphic designs that will probably be very familiar – yet this is the first time you’ll hear the name of the man who dreamed them up. Great trivia to throw out at the next gathering of friends and family.
The Raymond Loewy House, 600 Panorama Road, Palm Springs, California
Designed by Palm Springs architect Albert Frey, built in 1946-47 as a bachelor retreat, and expanded later when Loewy got married… the house has been restored by metalware manufacturer Jim Gaudineer who said of the design, “When you slide open the glass walls, it’s almost like living outdoors.”
With the lights off and the pool, alone, illuminated by a powerful submerged lamp, “the scene resembles a blue lagoon in a desert oasis, ” Loewy once wrote.
Loewy’s home is a typical Palm Springs modernist villa with a low-slung pavilion and plenty of glass providing striking views of desert, mountains, and the pool and garden… making the private oasis complete.
Loewy despised “bad modern” design, especially furniture, so the size, shape, and rooms of the home and furnishings were kept simple and spare. It is a demure…
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